ZEPETO Live Streaming Guidelines ZEPETO Live Streaming Guidelines

ZEPETO Live Streaming Guidelines



Welcome to ZEPETO Live, a great way to show off more of your creativity and personality. To ensure a safer and healthier ZEPETO Live ecosystem, please refer to the following ZEPETO Live Streaming Guidelines.

Remember, with the privilege of reaching a wide audience as a Live Creator comes the added responsibility to uphold high standards.

At ZEPETO, we deeply value the safety, dignity, diversity, and inclusion of all of our users. Thank you for your support in making ZEPETO safer and more welcoming for everyone. If you are new to ZEPETO Live, check out our Essential Guide for Live Beginners ,which offers helpful insights and tips.


[Live Creator Compliance Requirements]

[Live Creator Qualifications]

  • If you are a child (under the laws of your country), you are prohibited from broadcasting live streams.
  • If you are a minor (under the laws of your country), live streaming is permitted only with the consent of a parent or legal guardian. If you are a minor, you must obtain permission from your parent or legal guardian to use the service and ask them to agree to the Guidelines and ZEPETO Terms. You represent and warrant that (i) you have reached the age of majority in your country, or (ii) if you are a minor, your parent or legal guardian has agreed to the ZEPETO Terms. You acknowledge that your access to the service may be restricted if the above representation and warranty are found to be false.

[Enforcement Actions]

  • We may, in our sole discretion, restrict, suspend, or terminate your account if we reasonably determine you have breached any part of ZEPETO Terms.
  • You may not create multiple accounts or request another user to create a secondary account on your behalf in order to evade the temporary or permanent suspension of your account(s).
  • In no event shall we be liable for any liability or indemnity claims by a third-party resulting from your violation of any provisions of ZEPETO Terms or the Guidelines, in accordance with applicable provisions of the ZEPETO Terms of Use and the ZEPETO Studio Terms of Use.

[Live Content Guidelines]

We can delete or limit access to any content that violates our Guidelines at any time. Repeatedly violating our Guidelines may lead to the suspension or permanent prohibition of ZEPETO access and all connected ZEPETO accounts.


1. Compliance with Community Guidelines

All contents streamed, posted and shared on ZEPETO Live (in any format, including but not limited to audio, image, video, and text) must comply with the ZEPETO Community Guidelines.


2. Personally Identifiable Information (PII)

We ask that you be mindful of your privacy and avoid giving out too much information about yourself. The same rule goes for when talking about other people's PII.

Do not share your login credentials with anyone to use your Live stream access. "PII" means any data that could potentially be used to identify a specific individual. Examples include full legal name, physical address, phone number, etc.


3. Hateful activities and Harassment

  • We do not tolerate any acts of hatred or harassment. Inciting the audience to exclude, bully, or harass others, including ZEPETO users and ZEPETO Creators, is strictly prohibited on ZEPETO. 
  • Malicious defamation of individuals or groups, as well as content that encourages disputes among them, is not permitted. 
  • Live content aimed at disparaging or spreading malicious rumors about individuals or specific groups is prohibited.
  • Please refrain from making negative comments about others' personality, intelligence, innate qualities, or appearance.
  • We do not encourage publicly evaluating or criticizing another creator's content unless you are specifically requested for feedback or wish to provide constructive feedback that is helpful, focused, and solution-oriented.

4. Sexual Content  

Offering, soliciting, or presenting any sexually explicit or suggestive content or behaviors during Live streaming is strictly prohibited.            


5. Copyright

You should only create, post, and share content on ZEPETO that you own, or that you otherwise have rights to. We recommend using music or sounds provided on the ZEPETO app. [Learn more here]"   


6. Debated Social Issues

Depiction of the following subjects in a polarizing or inflammatory manner may result in the suspension of broadcasting.

  • Race
  • Gender
  • Sex
  • National origin
  • Age
  • Ethnicity
  • Disability
  • Sexual orientation
  • Socioeconomic class
  • Religion
  • Immigration
  • Territorial disputes
  • Desecration of national flags or political entity symbols
  • Political content (e.g. referencing, promoting, or opposing government officials, political affiliation, political candidates, political parties, elections and other political processes) without prior authorization by NAVER Z       

7. Commercial Activities Using ZEPETO Avatars

  • To use ZEPETO's PC program and avatar model provided for Live activities on platforms other than ZEPETO, Live Creators must obtain prior consent.
  • The use of ZEPETO IP for paid advertisements, sponsorships, product placements (PPL), and sponsorship broadcast on other platforms for commercial purposed is strictly prohibited without prior consultation and a licensing agreement with ZEPETO. For further details, please contact ZEPETO Support Center.
  • Simultaneous broadcasting on other platforms is permitted without prior consultation only under the following conditions, provided that the Term of Use and Community Guidelines are followed, and proper credit is given in accordance with ZEPETO UGC Usage Guideline.
      • Revenue generated from live streaming donations or pay-per-play performance fees not directly from the use of ZEPETO IP
      • Broadcasts for non-commercial purposes

8. Live Streaming Hours

 Broadcast outside of official Live streaming hours in your region is not allowed. Please refer to the official hours by region.

    Broadcasting hours:

   Korea/Japan (UTC+9): 12:00 pm-3:00 am

   United States ET (UTC-4): 12:00 pm-04:00 am

   Indonesia (UTC+7): 12:00 pm-3:00 am

   Thailand (UTC+7): 13:00 pm-3:00 am

   France (UTC+1): 10:00 am - 00:00 am

   Taiwan (UTC+8): 15:00 pm-00:00 am


9. Other Prohibited Activities

  • When participating as a Live Creator, you must refrain from any actions that may damage or defame the ZEPETO brand or cause any tangible or intangible harm to NAVER Z.
  • Do not direct your audience to leave ZEPETO or provide links to other platforms for Live streams.
  • Do not repeatedly upload content that is identical or similar to previously broadcasted streams.  


To build a safer and healthier Live culture, we encourage respectful conversations between Live Creators and viewers , and foster an environment that support mutual growth among creators. By following the Live Streaming Guidelines, you can help create a positive ZEPETO experience as a community leader.