Community Guidelines (2022-05-23) Community Guidelines (2022-05-23)

Community Guidelines (2022-05-23)


1. Introduction 

Community Guidelines are rules designed to allow all ZEPETO users to express themselves freely while using the service safely and enjoyably. Create a space to meet and communicate with people around the world in new ways through ZEPETO. The ZEPETO team will cherish the content of users created with rich imagination.


Communication Guidelines

  • Always be considerate of the other person. We express only words and actions that respect each other so that we can be together safely and happily on the platform.
  • Please refrain from sending any content (posts, words and actions, messages, items, broadcasts, etc.) that the other party does not want to receive. In particular, the transmission of content that may be offensive to others is strictly prohibited by the ZEPETO service.
  • Act in accordance with the norms of our global community users. ZEPETO is a service operating all over the world. We strive to respect the cultures and norms of various regions.
  • We accept a variety of opinions. Anyone can hold a different opinion. This diversity is a positive factor that makes the platform more advanced and a richer world. Blaming, bullying, or harming someone for thinking differently than you is prohibited.
  • Be truthful. Deception or manipulation is prohibited. When purchasing ZEPETO's goods, use only the correct payment method.
  • Use the service legally. Do not engage in illegal activities through ZEPETO, which may be reported to law enforcement.


These guidelines apply to all ZEPETO-related situations, events and content, both online and offline.  


ZEPETO Company is committed to continually updating the Community Guidelines to avoid emerging risks and behaviors and to hear valuable feedback from you. If you have any questions or inquiries about ZEPETO at any time, please contact the customer center.

2. Privacy

You must first try to protect your own personal information. We do not share personal information with others. Unnecessary registration of personal information is prohibited. Even so, there are cases where personal information is not filtered. Please do not display your valuable personal information in any public/private content such as messages, comments, and posts.

Personal information that should be protected

  • Name
  • E-mail
  • Password
  • Address (residence, school, company, etc.)
  • Mobile phone number, landline number
  • ID number such as social security number, passport number, driver's license number
  • Posts that expose private life without consent, such as personal information and photos of others
  • Any other personally identifiable information (PII) that can identify you


3. Prohibited actions

In order to maintain a safe ZEPETO community built with trust, the following actions are strongly prohibited. The posting and sharing of content related to prohibited acts may be immediately deleted or restricted without prior notice.


3-1) Violent and offensive content

ZEPETO encourages the creation of creative content, but does not allow the posting of violent and offensive content. We do not allow content that is unnecessarily shocking or that contains elements of discomfort, cruelty, violence, or harassment.

Prohibited posting and sharing

  • Anti-humanity content
  • Content that encourages, routinizes or glorifies extreme violence or pain
  • Tragic and shocking incidents such as real violence, cruelty, and massacre
  • Content about people such as:
    • Using a weapon or dangerous object to damage the body
    • Related to a terrible death or accident
    • Mutilated, damaged, burned or burnt corpse
    • Bloody content that highlights open wounds or injuries
    • Physical violence, fights and torture in the real world
    • Realistic description of feces, body fluids, or secretions
    • Physical and mental abuse
    • Overly detailed description of medical practice
  • The following content about animals:
    • Slaughter of animals or other non-natural deaths
    • Carcasses of amputated, damaged, burned or burnt animals
    • Cruelty and bloody content against animals
    • Physical and mental abuse



3-2) Suicide, self-harm and other dangerous behavior

We do not allow content that depicts, encourages, routinizes, or glorifies dangerous behavior that could lead to suicide, self-harm or disability. We do not portray or encourage others to participate in dangerous activities that could result in serious injury or death.


If you are struggling with suicide, self-harm thoughts, or know someone seriously considering suicide, we recommend that you report it immediately to your local emergency services or suicide prevention organization.

Prohibited posting and sharing


  • Content that could lead to suicide, suicidal thoughts, or similar behavior
  • Content that teaches you how to commit suicide
  • Content that attempts, portrays, encourages, routinizes or glorifies suicide
  • Suicide games, suicide challenges, suicide promises or pranks
  • Content that shows participation or intent to engage in behaviors that are likely to lead to suicide
  • Any form of content that portrays suicide as heroic or honorable

Self-harm and eating disorders

  • Content that depicts, encourages, routinizes or glorifies self-harm or eating disorders
  • Content that teaches you how to participate in self-harm or eating disorders
  • Content that promotes or routinizes behaviors that are likely to cause bodily injury due to self-harm
  • Content related to self-harm or eating disorder related games, challenges, or pranks
  • Content that depicts, encourages, routinizes, or glorifies dangerous weight loss and health-damaging behaviors, such as eating disorders

Dangerous acts

  • Content that shows improper use of dangerous tools, cars, or objects
  • Content depicting or encouraging eating non-edible or potentially seriously harmful objects
  • Dangerous games, challenges or stunts that can lead to injury
  • Where non-professionals do not have the necessary skills and safety measures, which may result in serious injury or death to the user or the public.
  • Content that depicts, encourages, routinizes or glorifies dangerous behavior, including dangerous challenges



3-3) Violent conduct and organization

We are against violence on and off the ZEPETO platform. We do not allow the use of services for threats or violence, or to promote dangerous people and groups. In order to effectively protect the community, you can refer to other platforms and offline information to identify violent and extremist people and groups that exist on the platform.


Prohibited posting and sharing

Threats and agitation of violence

  • Agitation that advocates, directs, or promotes violence
  • A statement of intent to inflict bodily injury to an individual or group
  • Images or comments that advocate physical violence against others or promote violence
  • Remarks about wishes or conditions that encourage others to commit violence
  • A request to bring a weapon to a location with the intent to threaten or intimidate an individual or group
  • Directing how to make and use weapons with the intent to promote violence


Dangerous persons and organizations

  • Genocide, serial killers, rapists, hate groups, criminal gangs, terrorist gangs and other armed groups targeting civilians
  • Account information of dangerous persons and organizations
  • Encourage violence or hate, dehumanize individuals and groups, embrace hateful ideologies
  • Terrorists and terrorist organizations: non-state actors who use violence, threaten and/or commit serious crimes (such as anti-humanitarian crimes) against civilians in order to achieve political, religious, ethnic or ideological goals.
  • Criminal organizations: violent crimes (e.g. murder, rape, robbery, violence), trafficking (e.g. trafficking, organs, drugs & weapons), kidnapping, economic crimes (e.g. blackmail, extortion, fraud, money laundering) or cybercrime
  • Transnational, national or regional groups involved in serious crimes
  • Content that compliments, encourages, recruits, glorifies or supports dangerous people and/or organizations
  • Content containing names, symbols, logos, flags, slogans, uniforms, gestures, salutes, drawings, portraits, songs, music, lyrics, or other objects that represent dangerous persons and/or organizations


3-4) Hateful behavior

We do not discriminate against each other in order to run a community where users from all over the world come together. We value diversity and inclusion as positive growth factors for our community.

Hateful behavior target protection

  • Age
  • Race, ethnicity
  • Nationality, country of origin, and cultural background
  • Language
  • Religion
  • Caste, socioeconomic status, occupation
  • Sexual orientation, gender
  • Gender, gender identity
  • Physical and mental illness and disability
  • Immigrant status
  • Political orientation

Prohibited posting and sharing

  • Content that uses or contains discriminatory slang
  • Content offensive to the above protected individuals or groups
  • Hateful content targeted to the protected individuals or groups
    • Calling them inferior physically, mentally or morally
    • Hate speech, attacks, and threats against them
    • Requesting or justifying violence against them
    • Claiming them be criminals
    • Dehumanization, referring to them as animals, inanimate objects, or other subhuman beings
    • Facilitating or justifying the exclusion, separation or discrimination against them
  • Content depicting violence perpetrated against individuals or groups within the above protected areas
  • Content that compliments, promotes, glorifies, or supports hate ideologies
  • Content including costumes, names, symbols, logos, flags, slogans, uniforms, gestures, salutes, drawings, portraits, songs, music, lyrics, or other objects related to hate ideology
  • Content that denies past violent incidents that damage the protected subject 
  • Content that claims superiority by comparing a specific group
  • Content dealing with conspiracy theories used to justify hate ideology



3-5) Illegal activity and regulated goods or service

The laws and social regulations that apply in most countries are also observed on the ZEPETO platform. In many countries and regions, if the activity or item is related to an illegal or regulated activity or item, the related content may be removed even if the activity or item is legal in the jurisdiction in which the content was posted. Criminal activity is prohibited.

Prohibited posting and sharing

Criminal activity

  • A wide range of activities that may be punishable under law, including theft, assault, human exploitation, counterfeiting and other harmful behavior.
  • Content depicting or encouraging bodily harm, such as violence or kidnapping
  • Content that threatens the safety of others, such as false reporting (swatting)
  • Content depicting or encouraging human exploitation, including human trafficking, secured labor (forced labor to pay debts), domestic slavery, prostitution, or prostitution
  • Content depicting or encouraging poaching or illegal wildlife trade
  • Content that proposes or requests the purchase, sale, or transaction of illegally acquired or counterfeit items
  • Content that teaches you how to commit criminal activity
  • Posts that pose a direct and serious risk to public safety as there is a fear of tolerating or promoting a crime by glorifying or supporting a crime, criminal or criminal organization, etc.
  • The transaction, sale, promotion and use of certain regulated goods, including the depiction, facilitation or promotion of criminal activity, including human exploitation.
  • Various hacking, phishing, arson, abuse, cheating, spam, deception, fraud


  • Content showing firearms, firearm accessories, ammunition or explosive weapons
  • Content that offers or requests the purchase, sale, or trade of firearms, accessories, ammunition, explosive weapons, or their recipes
  • Content that encourages the use of weapons
  • Weapons-related content that is part of the museum's collection or used in a safe and controlled environment, such as weapons in the possession of police officers, military parades, or shooting ranges, may be allowed in part.

Drugs, Controlled Drugs, Alcohol, and Tobacco

  • Content depicting or encouraging the consumption of drugs and drugs, or encouraging others to make, use, or trade drugs and other controlled substances
  • Content that offers or requests the purchase, sale, or transaction of drugs and other controlled substances, alcohol or tobacco (including e-cigarette products) products
  • Content that provides information on how to purchase illegal or regulated drugs
  • Content depicting or encouraging the manufacture of illegal alcohol products
  • Content depicting or encouraging the misuse of legitimate drugs or the manual preparation of drugs to ingest
  • Illegal over-the-counter drugs or prescription drugs
  • Use or sale of drugs, alcohol or tobacco by minors


  • Content that promotes casino, sports betting, poker, lottery, gambling-related software and apps or other gambling services

Medical Advertising

  • Content containing pre-censorship items (only content consisting of exemption from censorship can be published)



3-6) Harassment

We do not harass or insult community members. Such content or speech can cause serious psychological stress. Show a caring attitude to others anytime, anywhere.


Prohibited posting and sharing

Abusive behavior and harassment

  • Profanity against yourself or someone involved
  • Content insulting or shaming others based on intelligence, appearance, personality, or hygiene
  • The act of harassing or bullying someone by collusion
  • Content that despises victims of violent tragedy
  • Deliberate damage or intimidation, such as cyber stalking or trolling.
  • Content that wishes for serious damage, such as the death or illness of a specific person or public figure

Sexual harassment

  • Unwanted sexual contact attempt
  • Content that pretends to engage in sexual activity with other users using speech or text (including emoji), photos, videos, and in-app features
  • Content that shames the sexual behavior of others
  • Content depicting or suggesting participation in sexual or sexual acts by altering or transforming the image of others
  • Content that discloses or threatens to disclose someone's private sex life, including digital content, sexual past, and threats to disclose the name of a past sex partner
  • Content that exposes or threatens to expose someone's sexual orientation without consent or without the person's knowledge


Hacking, doxxing and threats of intimidation

  • Content that threatens to disclose personal or personally identifiable information (PII), including home addresses, undisclosed email addresses, private phone numbers, bank statements, social security numbers, or passport numbers.
  • Content that threatens to hack or extort someone else's account
  • Content that incites or encourages others to hack or disclose a person's account, personal information, or personally identifiable information (PII)
  • Content that discloses someone's account, personal information, or personally identifiable information so that others may misuse, troll, or harass.


3-7) Exposure and sexual activity

Users of different ages and genders come together on ZEPETO. Do not share sexual depictions or disagreeable sexual images. Content that depicts or supports sexual exploitation is strongly prohibited. We also do not allow depictions of nudity or sexual activity in content, including digitally created or manipulated avatars.


Prohibited posting and sharing

Sexual exploitation

  • Abuse or attempt to abuse one's own credibility, position, or weaknesses of others for sexual purposes
  • An act of gaining an economic, social or political advantage from the sexual exploitation of others.
  • Content that depicts, requests/suggests, promotes, routinizes or glorifies sexual activity or contact without consent, including rape and sexual violence
  • Content that depicts, requests/suggests, encourages, routinizes, or glorifies the sharing of sexual images that are not consented to, including sexual images photographed, produced, or shared without consent
  • Content that depicts, encourages, routinizes or glorifies sexual violence
  • Suggestions and requests for sexual partners, sexual chats or images, sexual services, premium sexual content, or sex cams (a service that shows someone having sex in real-time)
  • Content that depicts, encourages or glorifies sexual requests/suggestions

Nudity and sexual activity

  • Content that depicts sexual activity, either explicitly or implicitly, including sexual intercourse and sexual kissing
  • Content depicting sexual arousal or sexual stimulation
  • Content depicting sexual fetish
  • Content depicting exposed human genitals and sexual areas
  • Content containing sexually explicit language for sexual satisfaction
  • Misleading sexual or sexual thumbnails or other images, videos, or text



3-8) Impersonation and fraud

Act as a sincere and trustworthy community member. False information such as spam or fake interactions or impersonation may harm others or violate intellectual property rights. Fake interaction refers to all content and actions that make one seem more popular than it actually is.

For fan, parody, and comment accounts, we allow some of this if the user discloses this in their profile and username and has no connection with the subject of the account.

Do not organize disrespectful activities to influence and manipulate public opinion by providing misinformation to community members about the identity, location, or purpose of an account.


Prohibited matters

Fake interaction

  • Attempt to manipulate platforms to increase interaction numbers
  • Share how to artificially increase the number of interactions
  • Any act or attempt to buy or sell platform activities such as accounts, views, likes, followers, shares or comments
  • Promote artificial traffic generation services
  • Multiple pseudonym or false ZEPETO accounts for commercial spam distribution
  • Impersonating another person by using the name, history information, or profile picture of another person or organization to deceive others.  


  • The act of guaranteeing the transaction or acquisition of virtual goods in ZEPETO or real goods in reality other than the official ZEPETO purchase method (including gift cards, gift certificates, etc.)
  • A scam that promises to provide paid items or content within ZEPETO and takes economic or personal gains
  • Content and actions that illegally deceive people for economic or personal gain
  • Content depicting or encouraging phishing
  • Content depicting or encouraging Ponzi fraud, multi-level marketing or pyramid fraud
  • Content that depicts or encourages investment fraud, match manipulation, or any other type of fraud that promises high returns

False information

  • False information that promotes hate or prejudice
  • Misinformation about an emergency that causes confusion
  • Incorrect medical information that could harm physical health
  • Content that misleads community members about the election or civic engagement process
  • Conspiracy theory content that attacks specific protected targets, calls for violent behavior, or denies violent or tragic events that have occurred in the past
  • Digital counterfeit (media synthesis or manipulation) content that misleads the user by distorting the truth about the incident and harms the subject of the video or other person or society as a whole


4. Protection of minors

In order to support a safe and prosperous community, we must emphasize the safety of minors. Abuse, exploitation, or endangerment or abuse of minors is never tolerated.

Any content that depicts abuse, exploitation, or nudity of minors, including digitally created or manipulated avatar content, is prohibited for sharing on the platform. Such content and sharing will be reported to the relevant law enforcement authorities, if necessary.

In order to use ZEPETO, you must meet the minimum age requirements specified in the Terms of Use. The minimum age requirement is set differently for each country depending on the user's residence and nationality. If we identify an account holder younger than the age requirement, we will delete the account.

In order for minors to use ZEPETO safely, some features have age restrictions.

Prohibited posting and sharing

Sexual exploitation of minors

  • Offers to share, reshare, trade, or sell child sexual abuse (CSAM) and content that lures users outside the platform to obtain or distribute CSAM
  • Content that is sexually related to minors, or that sexualizes minors in other ways
  • Content that exposes, sexualizes, or glorifies or encourages minors
  • Content that depicts, encourages, routinizes or glorifies pedophilia or sexual violence in minors
  • Content that can harm a minor abuse victim by reproducing or sharing the content of sexual violence or confession by a third party
  • Sexual exchange and access between adults and minors or minors with a large age difference
  • Comments, emojis, texts, or other content that alludes to the nakedness or sexual activity of a minor



Grooming is when an adult establishes an emotional relationship with a minor to gain the trust of a minor for the next or subsequent sexual contact, sexual abuse, prostitution, or other exploitation. Such actions include flattery, requests for contact on and off the platform, requests for personal information, requests/suggestions for material abuse of minors, requests for/promotions of sexuality, or giving comments and gifts.

  • Approach to grooming
  • Content that depicts, encourages, routinizes or glorifies grooming behavior
  • Content and actions that request/suggest sexual contact between minors and adults or minors with a large age difference in the real world
  • Content and actions that show, suggest or request naked images of minors
  • Any content and behavior that requests/suggests nude images or sexual contact through intimidation or other coercive or persuasive means.


Content and service activities that are harmful to minors

  • Content that suggests, depicts, imitates or encourages the possession or consumption of alcoholic beverages, cigarettes and drugs by minor
  • Content that targets minors and tells them how to buy, sell, or trade alcohol, tobacco, or controlled substances
  • Activities that threaten the safety of youth, including physical challenges, challenges and stunts
  • If an account holder finds a post or comment that expresses themself as being involved in a crime against a pedophile or minor, such information will be considered factual and the account will be deleted.


5. Protection of intellectual property

Copyright is a legal right that protects the original creator of creative work (e.g. music, video) and the form of expression of an original idea (e.g. the way a video or music is expressed or produced). However, it does not protect the ideas or facts contained therein. Trademarks are words, symbols, slogans, or designs that describe the source of a product or service. All ZEPETO users are encouraged to create and transmit original content.

Content that infringes on the intellectual property rights of others is prohibited on the platform. Content infringing on intellectual property rights will be deleted immediately upon discovery. Use of copyrighted creations under certain circumstances, such as fair use doctrine or other applicable laws, refer to any product or service, legally refer to, criticize, parody, or use a trademark to create or evaluate a fan page may not be considered a policy violation.

Please respect the rights of others with honor, privacy, and copyright. Posts that express personal experiences and opinions can still be restricted from sharing if they involve honor, privacy, copyright, etc. of others through court judgments, decisions, or dispositions.


Prohibited posting and sharing

  • Content that violates or infringes on the copyright, trademark, or other intellectual property rights of others

  • Acts of transmitting copyrighted content such as music, image, video, etc. without the permission of the copyright holder.
  • Stealing and distributing other people's posts without the permission of the original creator

  • Posts such as videos containing the logos of broadcasters that did not allow sharing of their programs

  • Content that recommends illegal copying of clothing, accessories, images, broadcasts, videos, sound sources, cartoons (including webtoons), novels (including web novels), games, and software sold for a fee, or provides an illegal download link

  • Posts that share bugs or hacking programs that neutralize the technical protection measures of the right holder

Copyright holder's rights

If you find content that violates related laws such as the Information and Communication Network Act and the Copyright Act, please leave a copyright report inquiry.

Regarding the suspension of posting, if the publisher of the original post clarifies that posting of his/her post does not constitute an act of infringement of rights such as honor, or if he/she clarifies that his/her copy/sharing is due to a legitimate right and files an objection, after a predetermined period of time has elapsed, posting will be allowed or reproduction/sharing permission will be resumed.


6. Platform security

Please do not attempt any activity that may compromise the security and reliability of the ZEPETO service.


Prohibited posting and sharing

  • Hacking websites, apps or related networks, or attempting to bypass actions to restrict user access.
  • Distributing files containing viruses, Trojan horses (malware), worms, logic bombs, and other malicious or harmful content
  • Modification, transformation, translation, reverse-engineering, dismantling, decompile program creation and distribution of derivative products based on ZEPETO including files, tables or documents
  • Attempts to reproduce source code, algorithms, systems or techniques inherent in ZEPETO
  • Collecting information from ZEPETO using an automated script
  • Posting content using automated means (e.g. macro programs, robots (bots), spiders, scrapers, etc.) without prior permission
  • The act of causing inconvenience to other users by continuing to post posts of the same or similar content for the purpose of promoting, advertising or selling goods or services



7. Sanctions

ZEPETO company is trying to prevent posting and preemptively filter out content that violates the above guidelines by using the latest technology solutions or personnel in the department in charge. However, if any content, account, or service usage behavior that violates the above guidelines is discovered, sanctions based on internal standards will be immediately applied.

Accounts that threaten the safety of members of the ZEPETO community or commit inappropriate behaviors will be restricted or suspended. In this process, if necessary, we may report the case to the relevant law enforcement authorities.

Proactively report problematic content. When making a report, submit the URL of the post you want to report and the reason for restricting the post so that the person in charge can review your inquiry more quickly and accurately.

Possible sanctions

  • Content deletion and account suspension by period
  • Restrictions on the use of ZEPETO services
  • Deleting and hiding all content that violates community guidelines
  • Exclusion from content search results and referral feed impressions


Objection to sanctions

If you have objections to the sanctions you have received, please leave an objection application through the customer center during the suspension period. After carefully reviewing the details of the application and the internal sanction criteria, we will inform you of the results.

If you have any questions regarding the ZEPETO service, please feel free to leave an inquiry to the customer center.


Last updated: May 3, 2021