Update to Community Guidelines (Effective August 5, 2022)

ZEPETO July 27, 2022 18:12

Hello from Team ZEPETO -

We’d like to thank you for your continued use of our service.

We are updating our Community Guidelines to help guide our community on what is allowed and not allowed on ZEPETO. In the updated Community Guidelines, we have outlined the values we stand for and our policy rationale for prohibiting certain content and conduct. We hope to better protect our community by clearly communicating what ZEPETO is and isn’t.
As our Community Guidelines apply to all content, behavior, interactions, products, and features on ZEPETO, we ask that you review and adhere to our Guidelines while using ZEPETO.

Revision

Building upon our previous Community Guidelines, we have restructured its format, added more details on prohibited content and conduct and provided our rationale for banning certain content or conduct in this update our updated Community Guidelines. Our goal is to educate our community on how to use ZEPETO in a responsible, safe, and meaningful way. Below we have listed the details of the revised Community Guidelines.

Check the revised Community Guidelines.

Current Community Guidelines

Revised Community Guidelines

1. Introduction
Community Guidelines are rules designed to allow all ZEPETO users to express themselves freely while using the service safely and enjoyably. Create a space to meet and communicate with people around the world in new ways through ZEPETO. The ZEPETO team will cherish the content of users created with rich imagination.
Communication Guidelines

Always be considerate of the other person. We express only words and actions that respect each other so that we can be together safely and happily on the platform.
Please refrain from sending any content (posts, words and actions, messages, items, broadcasts, etc.) that the other party does not want to receive. In particular, the transmission of content that may be offensive to others is strictly prohibited by the ZEPETO service.
Act in accordance with the norms of our global community users. ZEPETO is a service operating all over the world. We strive to respect the cultures and norms of various regions.
We accept a variety of opinions. Anyone can hold a different opinion. This diversity is a positive factor that makes the platform more advanced and a richer world. Blaming, bullying, or harming someone for thinking differently than you is prohibited.
Be truthful. Deception or manipulation is prohibited. When purchasing ZEPETO's goods, use only the correct payment method.
Use the service legally. Do not engage in illegal activities through ZEPETO, which may be reported to law enforcement.

These guidelines apply to all ZEPETO-related situations, events and content, both online and offline.
ZEPETO Company is committed to continually updating the Community Guidelines to avoid emerging risks and behaviors and to hear valuable feedback from you. If you have any questions or inquiries about ZEPETO at any time, please contact the customer center.

ZEPETO is a platform that empowers users, creators, and builders to connect and create beyond physical boundaries.

We want our community to thrive on our platform with the many features we provide to support their creativity, free expression, and meaningful connections. We make play powerful and the metaverse accessible.

However, when it comes to providing a safe environment for our community, we have firm limits.

At ZEPETO, we do not allow content or conduct that impedes other user's safety.

Our Community Guidelines apply to all content, behavior, and interactions in our platform, including: IDs, bios, handles, hashtags, comments, feed, posts, live streams, video (and video descriptions), Crews, Studio items, Booth, World, and any other ZEPETO product or feature, as well as external links that direct users to other sites or forms.

We are committed to being transparent, fair, and firm in our enforcement of Community Guidelines, grounded by our key policy values of safety, inclusion, diversity, dignity, and creativity.

We ask that you respect both the letter and spirit of our Community Guidelines.

For Studio Guidelines, click here.

2. Privacy
You must first try to protect your own personal information. We do not share personal information with others. Unnecessary registration of personal information is prohibited. Even so, there are cases where personal information is not filtered. Please do not display your valuable personal information in any public/private content such as messages, comments, and posts.
Personal information that should be protected

Name
E-mail
Password
Address (residence, school, company, etc.)
Mobile phone number, landline number
ID number such as social security number, passport number, driver's license number
Posts that expose private life without consent, such as personal information and photos of others
Any other personally identifiable information (PII) that can identify you

Illegal Activities, Regulated Goods and Services

We restrict transactions, promotions or solicitations of illegal or regulated goods and services on our platform. We respect and abide by local laws wherever we operate, and we require our community to do the same. We may restrict sales or transactions of goods and services unapproved by ZEPETO, regardless of legality.

The list of goods, services, and items restricted under this policy includes, but is not limited to:

drugs and controlled substances
pharmaceutical drugs
alcohol/tobacco, including e-cigarettes
counterfeit goods and services
human trafficking, human exploitation
endangered species
sexual services
stolen goods
fraudulent services
weapons, firearms, ammunition, explosives, bombs (including instructions to make them). For World, we may allow weapons in some experiences
personal data and personally identifiable information (e.g., full name, phone numbers, physical addresses, email addresses, unique identifiers, social security information, national identification number, or any other personally identifiable information)

3. Prohibited actions
In order to maintain a safe ZEPETO community built with trust, the following actions are strongly prohibited. The posting and sharing of content related to prohibited acts may be immediately deleted or restricted without prior notice.
3-1) Violent and offensive content
ZEPETO encourages the creation of creative content, but does not allow the posting of violent and offensive content. We do not allow content that is unnecessarily shocking or that contains elements of discomfort, cruelty, violence, or harassment.
Prohibited posting and sharing

Anti-humanity content
Content that encourages, routinizes or glorifies extreme violence or pain
Tragic and shocking incidents such as real violence, cruelty, and massacre
Content about people such as:

Using a weapon or dangerous object to damage the body
Related to a terrible death or accident
Mutilated, damaged, burned or burnt corpse
Bloody content that highlights open wounds or injuries
Physical violence, fights and torture in the real world
Realistic description of feces, body fluids, or secretions
Physical and mental abuse
Overly detailed description of medical practice

The following content about animals:

Slaughter of animals or other non-natural deaths
Carcasses of amputated, damaged, burned or burnt animals
Cruelty and bloody content against animals
Physical and mental abuse

Violence

We prioritize creating a welcoming environment for our community and do not allow threats and incitement of violence to prevent real-world harm. We do not allow gore or graphic content that can shock or disgust viewers.

Threats of violence and violent conduct

We do not allow threats, incitement, or glorification of violence or violent conduct. We do not allow content or behaviors that harm or threaten the safety of others.

When we identify credible threats of violence that can lead to real-world harm, we may alert law enforcement agencies.

Violent, sensitive, and graphic content

We do not allow content that is excessively gory, offensive, or violent with elements of shock, cruelty, extreme violence, serious abuse, or harassment.

Do not:

threaten to kill, seriously hurt, or assault others
incite or coordinate violence against people or property
glorify, promote, condone, or express support for violent crimes, violent events, or violent acts
post or share graphic or gory content with the intention to shock or disgust others (e.g. animal abuse, human torture, injuries, or death)

3-2) Suicide, self-harm and other dangerous behavior
We do not allow content that depicts, encourages, routinizes, or glorifies dangerous behavior that could lead to suicide, self-harm or disability. We do not portray or encourage others to participate in dangerous activities that could result in serious injury or death.
If you are struggling with suicide, self-harm thoughts, or know someone seriously considering suicide, we recommend that you report it immediately to your local emergency services or suicide prevention organization.

Korea: Life Line
America: National Suicide Prevention Lifeline
Other regions: Befrienders Worldwide

Prohibited posting and sharing
Suicide

Content that could lead to suicide, suicidal thoughts, or similar behavior
Content that teaches you how to commit suicide
Content that attempts, portrays, encourages, routinizes or glorifies suicide
Suicide games, suicide challenges, suicide promises or pranks
Content that shows participation or intent to engage in behaviors that are likely to lead to suicide
Any form of content that portrays suicide as heroic or honorable

Self-harm and eating disorders

Content that depicts, encourages, routinizes or glorifies self-harm or eating disorders
Content that teaches you how to participate in self-harm or eating disorders
Content that promotes or routinizes behaviors that are likely to cause bodily injury due to self-harm
Content related to self-harm or eating disorder related games, challenges, or pranks
Content that depicts, encourages, routinizes, or glorifies dangerous weight loss and health-damaging behaviors, such as eating disorders

Dangerous acts

Content that shows improper use of dangerous tools, cars, or objects
Content depicting or encouraging eating non-edible or potentially seriously harmful objects
Dangerous games, challenges or stunts that can lead to injury
Where non-professionals do not have the necessary skills and safety measures, which may result in serious injury or death to the user or the public.
Content that depicts, encourages, routinizes or glorifies dangerous behavior, including dangerous challenges

Suicide and Self-Harm

We care deeply about the health and well-being of all members of our community, including our users, creators, and builders. We recognize the importance of raising awareness for mental health and understand sharing stories of contemplating self-harm can help people get the support they need.

But we are mindful of the impact that content on suicide or self-harm may have on those who view them and therefore limit the content that could inadvertently encourage suicide or self-harm.

We define suicide as the act of taking one's life. We define self-harm to include committing acts of self-injury and eating disorders.

We do not allow content that depicts, encourages, routinizes, or glorifies dangerous behavior that could lead to suicide, self-harm, or disability, including graphic images or digital depictions of self-harm. We do not allow sensitive or hurtful content and conduct targeting people who died by suicide, people who self-harm, or suicide survivors.

If you are struggling with suicide, self-harm thoughts, or know someone seriously considering suicide, we recommend immediately contacting your local emergency services or suicide prevention organization. We may alert local emergency services if we identify immediate and credible threats of suicide or self-harm. When we become aware of users contemplating suicide or self-harm, we may direct them to our Crisis Resources page.

Do not:

promote, glorify, or normalize suicide or self-harm
provide instructions on suicide or self-harm
post graphic content or descriptions of suicide or self-harm

3-3) Violent conduct and organization

We are against violence on and off the ZEPETO platform. We do not allow the use of services for threats or violence, or to promote dangerous people and groups. In order to effectively protect the community, you can refer to other platforms and offline information to identify violent and extremist people and groups that exist on the platform.
Prohibited posting and sharing
Threats and agitation of violence

Agitation that advocates, directs, or promotes violence
A statement of intent to inflict bodily injury to an individual or group
Images or comments that advocate physical violence against others or promote violence
Remarks about wishes or conditions that encourage others to commit violence
A request to bring a weapon to a location with the intent to threaten or intimidate an individual or group
Directing how to make and use weapons with the intent to promote violence

Dangerous persons and organizations

Genocide, serial killers, rapists, hate groups, criminal gangs, terrorist gangs and other armed groups targeting civilians
Account information of dangerous persons and organizations
Encourage violence or hate, dehumanize individuals and groups, embrace hateful ideologies
Terrorists and terrorist organizations: non-state actors who use violence, threaten and/or commit serious crimes (such as anti-humanitarian crimes) against civilians in order to achieve political, religious, ethnic or ideological goals.
Criminal organizations: violent crimes (e.g. murder, rape, robbery, violence), trafficking (e.g. trafficking, organs, drugs & weapons), kidnapping, economic crimes (e.g. blackmail, extortion, fraud, money laundering) or cybercrime
Transnational, national or regional groups involved in serious crimes
Content that compliments, encourages, recruits, glorifies or supports dangerous people and/or organizations
Content containing names, symbols, logos, flags, slogans, uniforms, gestures, salutes, drawings, portraits, songs, music, lyrics, or other objects that represent dangerous persons and/or organizations

Dangerous Activities and Dangerous Organizations

We care about the safety of our community on and off our platform. Therefore we do not allow content that encourages dangerous acts, extremist ideology, and organizations.

Dangerous acts and challenges

We do not allow content that promotes, depicts, encourages, or glorifies dangerous acts (e.g. amateur stunts, dangerous challenges, or dares) that may lead to serious injury, death, or damage to property. We also do not allow health misinformation that can potentially cause significant health risks.

Terrorism and extremism

We have a zero-tolerance policy toward organizations, individuals, or content on our platform that promote or engage in violence, terrorism, or extremism. We do not allow members of terrorist organizations, hate groups, criminal organizations, and gangs on our platform, regardless of their content.

Do not:

encourage or share instructions to perform dangerous acts
glorify, promote, condone, or express support for terrorist organizations, hate groups, criminal organizations, or gangs

3-4) Hateful behavior

We do not discriminate against each other in order to run a community where users from all over the world come together. We value diversity and inclusion as positive growth factors for our community.

Hateful behavior target protection

Age
Race, ethnicity
Nationality, country of origin, and cultural background
Language
Religion
Caste, socioeconomic status, occupation
Sexual orientation, gender
Gender, gender identity
Physical and mental illness and disability
Immigrant status
Political orientation

Prohibited posting and sharing

Content that uses or contains discriminatory slang
Content offensive to the above protected individuals or groups
Hateful content targeted to the protected individuals or groups

Calling them inferior physically, mentally or morally
Hate speech, attacks, and threats against them
Requesting or justifying violence against them
Claiming them be criminals
Dehumanization, referring to them as animals, inanimate objects, or other subhuman beings
Facilitating or justifying the exclusion, separation or discrimination against them

Content depicting violence perpetrated against individuals or groups within the above protected areas
Content that compliments, promotes, glorifies, or supports hate ideologies
Content including costumes, names, symbols, logos, flags, slogans, uniforms, gestures, salutes, drawings, portraits, songs, music, lyrics, or other objects related to hate ideology
Content that denies past violent incidents that damage the protected subject
Content that claims superiority by comparing a specific group
Content dealing with conspiracy theories used to justify hate ideology

Hateful activities

We are committed to providing a safe venue for self-expression, meaningful connections, and creativity. We support viewpoint diversity based on civility, respect, and inclusivity.

ZEPETO is not a place for hateful activities. We define hateful activities as content, speech or behavior that attacks, degrades, demeans, incites violence against, excludes, or dehumanizes people on the basis of the following protected characteristics:

age, race, ethnicity, national origin, disability, religion, socio-economic status/caste, sex/gender, sexual orientation, gender identity, serious disease and medical conditions, immigration status, familial status, weight, and pregnancy.

Do not:

attack, degrade, demean, incite violence against, exclude, or dehumanize people based on their protected characteristics
promote, glorify or support any hateful ideology or hate crimes

3-5) Illegal activity and regulated goods or service

The laws and social regulations that apply in most countries are also observed on the ZEPETO platform. In many countries and regions, if the activity or item is related to an illegal or regulated activity or item, the related content may be removed even if the activity or item is legal in the jurisdiction in which the content was posted. Criminal activity is prohibited.
Prohibited posting and sharing
Criminal activity

A wide range of activities that may be punishable under law, including theft, assault, human exploitation, counterfeiting and other harmful behavior.
Content depicting or encouraging bodily harm, such as violence or kidnapping
Content that threatens the safety of others, such as false reporting (swatting)
Content depicting or encouraging human exploitation, including human trafficking, secured labor (forced labor to pay debts), domestic slavery, prostitution, or prostitution
Content depicting or encouraging poaching or illegal wildlife trade
Content that proposes or requests the purchase, sale, or transaction of illegally acquired or counterfeit items
Content that teaches you how to commit criminal activity
Posts that pose a direct and serious risk to public safety as there is a fear of tolerating or promoting a crime by glorifying or supporting a crime, criminal or criminal organization, etc.
The transaction, sale, promotion and use of certain regulated goods, including the depiction, facilitation or promotion of criminal activity, including human exploitation.
Various hacking, phishing, arson, abuse, cheating, spam, deception, fraud

Weapons

Content showing firearms, firearm accessories, ammunition or explosive weapons
Content that offers or requests the purchase, sale, or trade of firearms, accessories, ammunition, explosive weapons, or their recipes
Content that encourages the use of weapons
Weapons-related content that is part of the museum's collection or used in a safe and controlled environment, such as weapons in the possession of police officers, military parades, or shooting ranges, may be allowed in part.

Drugs, Controlled Drugs, Alcohol, and Tobacco

Content depicting or encouraging the consumption of drugs and drugs, or encouraging others to make, use, or trade drugs and other controlled substances
Content that offers or requests the purchase, sale, or transaction of drugs and other controlled substances, alcohol or tobacco (including e-cigarette products) products
Content that provides information on how to purchase illegal or regulated drugs
Content depicting or encouraging the manufacture of illegal alcohol products
Content depicting or encouraging the misuse of legitimate drugs or the manual preparation of drugs to ingest
Illegal over-the-counter drugs or prescription drugs
Use or sale of drugs, alcohol or tobacco by minors

Gambling

Content that promotes casino, sports betting, poker, lottery, gambling-related software and apps or other gambling services

Medical Advertising

Content containing pre-censorship items (only content consisting of exemption from censorship can be published)

Illegal Activities, Regulated Goods and Services

The list of goods, services, and items restricted under this policy includes, but is not limited to:

drugs and controlled substances;
pharmaceutical drugs;
alcohol/tobacco, including e-cigarettes
counterfeit goods and services
human trafficking, human exploitation;
endangered species;
sexual services;
stolen goods;
fraudulent services
weapons, firearms, ammunition, explosives, bombs (including instructions to make them). For World, we may allow weapons in some experiences.
personal data and personally identifiable information (e.g., full name, phone numbers, physical addresses, email addresses, unique identifiers, social security information, national identification number, or any other personally identifiable information)

3-6) Harassment

We do not harass or insult community members. Such content or speech can cause serious psychological stress. Show a caring attitude to others anytime, anywhere.

Prohibited posting and sharing

Abusive behavior and harassment

Profanity against yourself or someone involved
Content insulting or shaming others based on intelligence, appearance, personality, or hygiene
The act of harassing or bullying someone by collusion
Content that despises victims of violent tragedy
Deliberate damage or intimidation, such as cyber stalking or trolling.
Content that wishes for serious damage, such as the death or illness of a specific person or public figure

Sexual harassment

Unwanted sexual contact attempt
Content that pretends to engage in sexual activity with other users using speech or text (including emoji), photos, videos, and in-app features
Content that shames the sexual behavior of others
Content depicting or suggesting participation in sexual or sexual acts by altering or transforming the image of others
Content that discloses or threatens to disclose someone's private sex life, including digital content, sexual past, and threats to disclose the name of a past sex partner
Content that exposes or threatens to expose someone's sexual orientation without consent or without the person's knowledge

Hacking, doxxing and threats of intimidation

Content that threatens to disclose personal or personally identifiable information (PII), including home addresses, undisclosed email addresses, private phone numbers, bank statements, social security numbers, or passport numbers.
Content that threatens to hack or extort someone else's account
Content that incites or encourages others to hack or disclose a person's account, personal information, or personally identifiable information (PII)
Content that discloses someone's account, personal information, or personally identifiable information so that others may misuse, troll, or harass.

Harassment and Bullying

We do not allow content, behavior, or conduct targeted to shame, mock, humiliate, harass, threaten, doxx or bully others into silence and intimidation across all our features and products.
Do not use your avatars to harass or stalk others.

No means no, whether it is expressed directly or indirectly, verbally or with gestures. If another user tells you to stop, blocks you or runs away from you in Worlds, consider that as a no and stop your behavior.

We allow critical commentary of public figures and discussions on matters of public interest, but do not allow serious threats or abusive speech (e.g. sexual harassment) against public figures.

Do not:

harass, bully, stalk, intimidate or doxx other users
threaten, blackmail or force other users to reveal personal information or account information
make false CG violation reports to harass or threaten other users
attempt, glorify, normalize or promote sexual harassment or unwanted sexual contact.
expose, or threaten to expose, a person's sexual orientation or gender identity without their consent
mock victims or family members of victims of tragic events with loss of human lives or human tragedy

3-7) Exposure and sexual activity

Users of different ages and genders come together on ZEPETO. Do not share sexual depictions or disagreeable sexual images. Content that depicts or supports sexual exploitation is strongly prohibited. We also do not allow depictions of nudity or sexual activity in content, including digitally created or manipulated avatars.
Prohibited posting and sharing
Sexual exploitation

Abuse or attempt to abuse one's own credibility, position, or weaknesses of others for sexual purposes
An act of gaining an economic, social or political advantage from the sexual exploitation of others.
Content that depicts, requests/suggests, promotes, routinizes or glorifies sexual activity or contact without consent, including rape and sexual violence
Content that depicts, requests/suggests, encourages, routinizes, or glorifies the sharing of sexual images that are not consented to, including sexual images photographed, produced, or shared without consent
Content that depicts, encourages, routinizes or glorifies sexual violence
Suggestions and requests for sexual partners, sexual chats or images, sexual services, premium sexual content, or sex cams (a service that shows someone having sex in real-time)
Content that depicts, encourages or glorifies sexual requests/suggestions

Nudity and sexual activity

Content that depicts sexual activity, either explicitly or implicitly, including sexual intercourse and sexual kissing
Content depicting sexual arousal or sexual stimulation
Content depicting sexual fetish
Content depicting exposed human genitals and sexual areas
Content containing sexually explicit language for sexual satisfaction
Misleading sexual or sexual thumbnails or other images, videos, or text

Sexual Activities and Nudity

We want to create a respectful, inclusive, and safe environment for our community. Therefore, we do not allow sexually explicit content. This rule applies to real-world content, digitally created content, and content featuring ZEPETO avatars.

Sexual Exploitation and Abuse

Sharing of content that promotes, normalizes or glorifies non-consensual sexual acts, sexual violence, or sex trafficking is strictly prohibited.

We will immediately and permanently ban any account that posts and shares non-consensual intimate media.

Nudity and Adult Sexual Activities

Posting pornographic, mature, explicit, and sexually suggestive content is prohibited. In certain cases, we may make exceptions for nudity for artistic, educational, and medical content.

Do not:

post or share non-consensual sexual acts and non-consensual intimate media
post content that promotes, normalizes, or glorifies sexual violence
post adult nudity
post adult sexual solicitation
post explicit or implied depictions of sexual activity or nudity for the purpose of sexual gratification
post animated or illustrated pornography, sex acts, or fetish content
post sexually explicit content or engage in sexually suggestive behaviors within platform features, including the content or conducts that involve ZEPETO avatars
post, share, or request links to third-party sites hosting pornographic content

3-8) Impersonation and fraud

|Act as a sincere and trustworthy community member. False information such as spam or fake interactions or impersonation may harm others or violate intellectual property rights. Fake interaction refers to all content and actions that make one seem more popular than it actually is.

For fan, parody, and comment accounts, we allow some of this if the user discloses this in their profile and username and has no connection with the subject of the account.

Do not organize disrespectful activities to influence and manipulate public opinion by providing misinformation to community members about the identity, location, or purpose of an account.
Prohibited matters
Fake interaction

ttempt to manipulate platforms to increase interaction numbers
Share how to artificially increase the number of interactions
Any act or attempt to buy or sell platform activities such as accounts, views, likes, followers, shares or comments
Promote artificial traffic generation services
Multiple pseudonym or false ZEPETO accounts for commercial spam distribution
Impersonating another person by using the name, history information, or profile picture of another person or organization to deceive others.

Fraud

The act of guaranteeing the transaction or acquisition of virtual goods in ZEPETO or real goods in reality other than the official ZEPETO purchase method (including gift cards, gift certificates, etc.)
A scam that promises to provide paid items or content within ZEPETO and takes economic or personal gains
Content and actions that illegally deceive people for economic or personal gain
Content depicting or encouraging phishing
Content depicting or encouraging Ponzi fraud, multi-level marketing or pyramid fraud
Content that depicts or encourages investment fraud, match manipulation, or any other type of fraud that promises high returns

False information

False information that promotes hate or prejudice
Misinformation about an emergency that causes confusion
Incorrect medical information that could harm physical health
Content that misleads community members about the election or civic engagement process
Conspiracy theory content that attacks specific protected targets, calls for violent behavior, or denies violent or tragic events that have occurred in the past
Digital counterfeit (media synthesis or manipulation) content that misleads the user by distorting the truth about the incident and harms the subject of the video or other person or society as a whole

Platform Integrity

We provide our community with freedom of identity in the virtual space with our avatar-based services. But with freedom comes responsibility. We do not allow any content, behaviors, or activities that may undermine our platform's integrity and user safety.

Impersonation

ZEPETO allows you to be whoever you want to be, unconstrained by the boundaries of the physical world, with avatars that may or may not look like you in real life.

However, we do not allow impersonation with the intent to harm, cheat, or deceive others with abusive, predatory, or financial motives.

We strictly ban inappropriate or deceptive interactions to groom, deceive, or lead minors off-platform. We do now allow accounts that impersonate private individuals, Naver Z employees or misrepresent their affiliation with any organization. Parody and fan accounts of celebrities are acceptable with an explicit indication on the profile and user name.

Fake Engagement

We do not allow any content or activity that seeks to boost popularity and engagement through artificial, inorganic, or fraudulent means.

Misinformation

We do not allow harmful or malicious misinformation or disinformation that incites hate, induces panic, undermines civic integrity, causes harm to physical health, or denies the occurrence of tragic events. We take down content with false information regardless of intent if the impact is harmful.

Spam, fraud, and scams

We do not allow scams, spams, or any fraudulent tactic to deceive or coerce others to send money or ZEMs or negatively affect user experience. False advertisements, including on ZEM or coin sales and purchases, are strictly forbidden on or off-platform. We do not allow any offer or solicitation to distribute or acquire ZEMs, coins, or Slot goods other than through direct purchasing from the ZEPETO official app or through qualifying events or activities approved by Naver Z.

Platform Security

We prohibit any attempt to compromise the security, reliability, and safe user experience on our platform, including but not limited to, attempts to hack, distribute files or links containing viruses or harmful content, use automated means (e.g. macro programs, robots, bots, etc) to disturb the user experience and sharing of ZEPETO account information with others.

Do not:

pretend to be somebody else to mislead or deceive others
engage in any activity to increase popularity in fake, inorganic, inauthentic methods, including the use of third-party apps to generate inauthentic likes, comments, and follows
share harmful false information
trade or acquire ZEPETO virtual goods (e.g. ZEMs, coins, Slot Goods, Studio items, etc) outside the ZEPETO platform or platforms approved by Naver Z.
solicit, promote, offer, or seek Avatar customization services outside official events, partnerships or projects sponsored, commissioned, endorsed or hosted by NAVER Z
spam with unwanted messaging, comments, or any other type of commercial or repetitive communications.
defraud or scam others
hack, introduce cyber security threats, or undermine the security or reliability of the ZEPETO platform and our user experience.
share or request ZEPETO login credentials between other users
buy, sell, or solicit trading of ZEPETO accounts

4. Protection of minors

In order to support a safe and prosperous community, we must emphasize the safety of minors. Abuse, exploitation, or endangerment or abuse of minors is never tolerated.

Any content that depicts abuse, exploitation, or nudity of minors, including digitally created or manipulated avatar content, is prohibited for sharing on the platform. Such content and sharing will be reported to the relevant law enforcement authorities, if necessary.

In order to use ZEPETO, you must meet the minimum age requirements specified in the Terms of Use. The minimum age requirement is set differently for each country depending on the user's residence and nationality. If we identify an account holder younger than the age requirement, we will delete the account.

In order for minors to use ZEPETO safely, some features have age restrictions.

Prohibited posting and sharing

Sexual exploitation of minors

Offers to share, reshare, trade, or sell child sexual abuse (CSAM) and content that lures users outside the platform to obtain or distribute CSAM
Content that is sexually related to minors, or that sexualizes minors in other ways
Content that exposes, sexualizes, or glorifies or encourages minors
Content that depicts, encourages, routinizes or glorifies pedophilia or sexual violence in minors
Content that can harm a minor abuse victim by reproducing or sharing the content of sexual violence or confession by a third party
Sexual exchange and access between adults and minors or minors with a large age difference
Comments, emojis, texts, or other content that alludes to the nakedness or sexual activity of a minor

Grooming

Grooming is when an adult establishes an emotional relationship with a minor to gain the trust of a minor for the next or subsequent sexual contact, sexual abuse, prostitution, or other exploitation. Such actions include flattery, requests for contact on and off the platform, requests for personal information, requests/suggestions for material abuse of minors, requests for/promotions of sexuality, or giving comments and gifts.

Approach to grooming
Content that depicts, encourages, routinizes or glorifies grooming behavior
Content and actions that request/suggest sexual contact between minors and adults or minors with a large age difference in the real world
Content and actions that show, suggest or request naked images of minors
Any content and behavior that requests/suggests nude images or sexual contact through intimidation or other coercive or persuasive means.

Content and service activities that are harmful to minors

Content that suggests, depicts, imitates or encourages the possession or consumption of alcoholic beverages, cigarettes and drugs by minor
Content that targets minors and tells them how to buy, sell, or trade alcohol, tobacco, or controlled substances
Activities that threaten the safety of youth, including physical challenges, challenges and stunts
If an account holder finds a post or comment that expresses themself as being involved in a crime against a pedophile or minor, such information will be considered factual and the account will be deleted.

Minor Safety

Minors' protection and safety are ZEPETO's key priority. Violation of minor safety policy is one of the most serious violations of ZEPETO's community guidelines. ZEPETO bans sexual, suggestive, or abusive content involving minors under the age of 18, or someone who appears to be a minor, including digitally-created ZEPETO avatars.

We will immediately and permanently ban accounts that engage in Child Sexual Exploitation and Abuse (CSEA) and report instances of child sexual exploitation, grooming, and illegal content to authorities.

We will also take off-platform behaviors into consideration when reviewing accounts for Community Guidelines violations if we become aware of harmful behaviors toward minors off-platform with credible evidence.

If you are a guardian, our Guardian's Guide outlines our safety measures and offers recommendations to help keep young users safe on ZEPETO.

If you want to learn more about what ZEPETO is doing to keep young users safe on our platform, please visit our Safety Center Blog.

Do not:

post, share, or solicit any content, including animation or digitally-created or manipulated media, that depicts abuse, exploitation, or endangerment of minors
sexualize minors in any way or glorify or normalize pedophilia.
engage or attempt to engage with a minor in a sexually explicit conversation
lead minors off-platform or request personal information of a minor
engage in predatory conduct or grooming behaviors
post, share, or request links to third-party sites that host child sexual exploitation material.
share content that depicts cyberbullying or harassment involving minors in an insensitive or mocking tone
share content that encourages dangerous acts and pranks involving minors that can lead to physical, mental, or emotional harm to minors
depict, promote, normalize or glorify underage consumption & possession of regulated goods(e.g. alcohol, drugs, vapes, tobacco)

5. Protection of intellectual property
Copyright is a legal right that protects the original creator of creative work (e.g. music, video) and the form of expression of an original idea (e.g. the way a video or music is expressed or produced). However, it does not protect the ideas or facts contained therein. Trademarks are words, symbols, slogans, or designs that describe the source of a product or service. All ZEPETO users are encouraged to create and transmit original content.
Content that infringes on the intellectual property rights of others is prohibited on the platform. Content infringing on intellectual property rights will be deleted immediately upon discovery. Use of copyrighted creations under certain circumstances, such as fair use doctrine or other applicable laws, refer to any product or service, legally refer to, criticize, parody, or use a trademark to create or evaluate a fan page may not be considered a policy violation.

Please respect the rights of others with honor, privacy, and copyright. Posts that express personal experiences and opinions can still be restricted from sharing if they involve honor, privacy, copyright, etc. of others through court judgments, decisions, or dispositions.
Prohibited posting and sharing

Content that violates or infringes on the copyright, trademark, or other intellectual property rights of others
Acts of transmitting copyrighted content such as music, image, video, etc. without the permission of the copyright holder.
Stealing and distributing other people's posts without the permission of the original creator
Posts such as videos containing the logos of broadcasters that did not allow sharing of their programs
Content that recommends illegal copying of clothing, accessories, images, broadcasts, videos, sound sources, cartoons (including webtoons), novels (including web novels), games, and software sold for a fee, or provides an illegal download link
Posts that share bugs or hacking programs that neutralize the technical protection measures of the right holder

Copyright holder's rights

If you find content that violates related laws such as the Information and Communication Network Act and the Copyright Act, please leave a copyright report inquiry.

Regarding the suspension of posting, if the publisher of the original post clarifies that posting of his/her post does not constitute an act of infringement of rights such as honor, or if he/she clarifies that his/her copy/sharing is due to a legitimate right and files an objection, after a predetermined period of time has elapsed, posting will be allowed or reproduction/sharing permission will be resumed.

Copyright

We ask that you respect other people’s copyrights, trademarks and other legal rights. We remove content that engages in copyright and trademark infringements.
Copyright/trademark infringements can be reported here.

6. Platform security

Please do not attempt any activity that may compromise the security and reliability of the ZEPETO service.

Prohibited posting and sharing

Hacking websites, apps or related networks, or attempting to bypass actions to restrict user access.
Distributing files containing viruses, Trojan horses (malware), worms, logic bombs, and other malicious or harmful content
Modification, transformation, translation, reverse-engineering, dismantling, decompile program creation and distribution of derivative products based on ZEPETO including files, tables or documents
Attempts to reproduce source code, algorithms, systems or techniques inherent in ZEPETO
Collecting information from ZEPETO using an automated script
Posting content using automated means (e.g. macro programs, robots (bots), spiders, scrapers, etc.) without prior permission
The act of causing inconvenience to other users by continuing to post posts of the same or similar content for the purpose of promoting, advertising or selling goods or services

Platform Integrity

Impersonation

ZEPETO allows you to be whoever you want to be, unconstrained by the boundaries of the physical world, with avatars that may or may not look like you in real life.

However, we do not allow impersonation with the intent to harm, cheat, or deceive others with abusive, predatory, or financial motives.

Fake Engagement

We do not allow any content or activity that seeks to boost popularity and engagement through artificial, inorganic, or fraudulent means.

Misinformation

Spam, fraud, and scams

Platform Security

Do not:

pretend to be somebody else to mislead or deceive others
engage in any activity to increase popularity in fake, inorganic, inauthentic methods, including the use of third-party apps to generate inauthentic likes, comments, and follows
share harmful false information
trade or acquire ZEPETO virtual goods (e.g. ZEMs, coins, Slot Goods, Studio items, etc) outside the ZEPETO platform or platforms approved by Naver Z.
solicit, promote, offer, or seek Avatar customization services outside official events, partnerships or projects sponsored, commissioned, endorsed or hosted by NAVER Z
spam with unwanted messaging, comments, or any other type of commercial or repetitive communications.
defraud or scam others
hack, introduce cyber security threats, or undermine the security or reliability of the ZEPETO platform and our user experience.
share or request ZEPETO login credentials between other users
buy, sell, or solicit trading of ZEPETO accounts

7. Sanctions

ZEPETO company is trying to prevent posting and preemptively filter out content that violates the above guidelines by using the latest technology solutions or personnel in the department in charge. However, if any content, account, or service usage behavior that violates the above guidelines is discovered, sanctions based on internal standards will be immediately applied.

Accounts that threaten the safety of members of the ZEPETO community or commit inappropriate behaviors will be restricted or suspended. In this process, if necessary, we may report the case to the relevant law enforcement authorities.

Proactively report problematic content. When making a report, submit the URL of the post you want to report and the reason for restricting the post so that the person in charge can review your inquiry more quickly and accurately.

Possible sanctions

Content deletion and account suspension by period
Restrictions on the use of ZEPETO services
Deleting and hiding all content that violates community guidelines
Exclusion from content search results and referral feed impressions

Objection to sanctions

If you have objections to the sanctions you have received, please leave an objection application through the customer center during the suspension period. After carefully reviewing the details of the application and the internal sanction criteria, we will inform you of the results.

If you have any questions regarding the ZEPETO service, please feel free to leave an inquiry to the customer center.

If you see any activity or content that violates our Community Guidelines, our Terms of Use , Studio Content Guidelines, or any of our other policies, please report it to us. Content that violates our Community Guidelines will be removed.

We may also temporarily ban accounts based on the severity of violations.
We permanently ban accounts that repeatedly violate our Community Guidelines. We have a zero-tolerance policy for some violations, meaning one violation will lead to an immediate and permanent ban of the account. Zero-tolerance violations include, but are not limited to, sharing of child sexual abuse material(CSAM), non-consensual intimate imagery, credible threat of violence that can cause real-world physical harm, or terrorist content.

If you want to appeal our decisions on your account, you can submit a review request. After carefully reviewing the details of the request, we will inform you of the results.

Our Community Guidelines will evolve in consultation with our safety partners and experts to better protect our community. We will do our best to keep our community informed of changes in the Guidelines. We also ask that you do your part to keep ZEPETO safe by reading the Guidelines and abiding by them.

Effective Date

The updated Community Guidelines will be effective as of August 5th, 2022 (Friday).

Contact Us

If you have any questions about the updated Community Guidelines, please email us. If you do not adhere to the terms of the updated Community Guidelines, you may be restricted from using ZEPETO services.
If you do not express your objection before the effective date, you are deemed to accept the updated Community Guidelines.
Our team is here to support and serve our ZEPETO users, community, and their loved ones. We are committed to building a safer metaverse.

Thank you.

Update to Community Guidelines (Effective August 5, 2022)

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